Samsung Electronics Co., Ltd. today announced that it will boldly break away from the conventional exhibition framework and present a new exhibition paradigm with The First Look at CES 2026, the world\u2019s largest consumer electronics show, to be held in Las Vegas, Nevada on Jan. 6\u20139.<\/p>\n
For The First Look, the company is shifting from operating a public booth within the Las Vegas Convention Center (LVCC) to establishing a standalone exhibition hall at The Wynn Las Vegas. There, Samsung will curate an experience that adopts techniques used in art galleries and museums to unveil its new products and technologies.<\/p>\n
To this end, the company has built its exhibition space, the Samsung Exhibition Zone, on an industry-leading scale, enabling all activities \u2014 product exhibitions, presentations, events, technology forums and consultations with key clients and partners \u2014 to be conducted organically in a single integrated location. The Exhibition Zone reflects Samsung\u2019s strong commitment to transforming the exhibition paradigm beyond a simple change of venue, toward an approach centered around the customer experience.<\/p>\n
Beyond Simple Lineups: Experiencing the Essence of AI in a Well-Curated Space<\/p>\n
At CES 2026, Samsung will present its unified AI approach for its Device eXperience (DX) Division and articulate the company\u2019s overall business direction. It is because of this ambitious vision that the company has chosen to establish an industry-leading, large-scale premium standalone exhibition space at The Wynn. There, Samsung will have no limitations when showcasing its industry-leading innovations and will be able to fully convey its overall AI strategy and vision \u2014 and the real-life value it can bring to consumers.<\/p>\n
The First Look event has been designed to demonstrate how Samsung\u2019s technology transforms lives, moving beyond only showcasing new product features. To realize a fully immersive environment, the exhibition will provide minimized congestion and enhanced programming for a deeper, more meaningful visitor experience.<\/p>\n
A Grand Showcase of Samsung AI at the Industry\u2019s Largest Space<\/p>\n
Through carefully curated storytelling, Samsung\u2019s Exhibition Zone has been designed to allow visitors to intuitively engage with Samsung\u2019s AI innovation, current key technologies and future direction. Under the theme of \u201cYour Companion to AI Living,\u201d the exhibition showcases how Samsung has extensively applied AI technologies not only across all its product categories \u2014 including mobile, home appliances and displays \u2014 but also the functions and services that connect them. Visitors will be able to experience these differentiated AI capabilities, which offer seamless, always-on connectivity anytime and anywhere. This hyper-connected ecosystem, where software and AI work together to overcome the normal limits of hardware, is something that only Samsung can deliver.<\/p>\n
New Tech Forums Spotlight Recent Industry Trends and Technologies<\/p>\n
At CES 2026, Samsung will also host a series of Tech Forum panel discussions dedicated to exploring the latest industry trends and future technologies. The panels will be held over two days on Jan. 5\u20136 (local time), and will consist of four sessions centered on AI, home appliances, services and design.<\/p>\n
Each session will feature both Samsung experts and participants from partner companies, academia, media and the analyst community, who will engage in in-depth discussions on industry trends \u2014 as well as new technologies and the future of the industry.<\/p>\n","protected":false},"excerpt":{"rendered":"
Samsung Electronics Co., Ltd. today announced that it will boldly break away from the conventional exhibition framework and present a new exhibition paradigm with The First Look at CES 2026, the world\u2019s largest consumer electronics show, to be held in Las Vegas, Nevada on Jan. 6\u20139. For The First Look, the company is shifting from …<\/p>\n","protected":false},"author":2,"featured_media":126389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-126388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n