\n
Riyadh, KSA 19 Nov. 2025\u2013 Dsquares has signed a Memorandum of Understanding with stc Group to upgrade how Saudi consumers experience rewards and everyday benefits. The collaboration centres on making loyalty more useful in real daily life through instant, personalised digital rewards offered across categories that matter most to consumers.
\nThe agreement integrates Dsquares\u2019 loyalty technology into stc\u2019s ecosystem to support a broader shift in the Kingdom toward customer-centric digital services. The new model aims to provide people with faster access to relevant e-vouchers, easier redemption journeys, and offers that reflect their habits and preferences, moving loyalty from a promotional add-on to a practical part of day-to-day spending.
\nMarwan Kenawy, Co-founder and CEO of Dsquares, highlighted the long-term vision saying: \u201cWe are honoured to partner with stc to power the discount platform for \u201cqitaf,\u201d one of the most trusted and widely used loyalty programs in Saudi Arabia and the GCC. By managing and implementing the \u201cqitaf\u201d e-voucher ecosystem, we\u2019re not just deploying technology; we\u2019re building solutions that enhance everyday experiences for millions of Saudi consumers. This deep commitment to digital transformation ensures that loyalty programs become more accessible, practical, and rewarding across the Kingdom.\u201d
\n\u201cThis collaboration comes at a time when the loyalty sector in the region is undergoing major transformation, as brands shift from traditional, points-based and transaction-driven programs to more human-centric experiences powered by data and behavior, placing the user\u2019s needs at the heart of every feature and value delivered.\u201d
\nMohamed El Fahad, General Manager of Loyalty at stc, commented on the new value proposition saying: \u201cThis partnership is fundamentally about enhancing value and utility for our members. The collaboration with Dsquares allows us to inject intelligent solutions into our loyalty ecosystem, aiming to provide exclusive, relevant discounts delivered seamlessly as electronic vouchers directly through the new \u201cqitaf\u201d application. This strategic move ensures personalized rewards are instant and practical for our 19 million+ customers, reinforcing \u201cqitaf’s\u201d position as a leader in customer appreciation.\u201d
\nBy bringing together a major telecom operator and a regional loyalty specialist, the collaboration reinforces a broader shift underway in Saudi Arabia: moving from traditional, points-heavy loyalty schemes to smarter, behaviour-driven ecosystems. The partnership is designed to give \u201cqitaf\u201d members a more intuitive, practical, and personalised rewards experience, one that integrates smoothly into their everyday spending.
\nIndustry data reflects this momentum: the loyalty market in the Middle East is expected to grow by 16.3% in 2025 to reach USD 3.27 billion, with the wider MENA region forecast to expand from USD 5.85 billion to USD 9.38 billion by 2028. This rapid growth underscores the shift toward more sophisticated, consumer-centric loyalty ecosystems, making initiatives like the stc\u2013Dsquares partnership increasingly critical to meeting evolving expectations.
\nAs part of the agreement, Dsquares will implement the digital infrastructure that powers \u201cqitaf\u2019s\u201d e-voucher ecosystem and curate the expanded \u201cqitaf\u201d Marketplace. This ensures members receive timely, relevant discounts based on their points balance and shopping patterns, making \u201cqitaf\u201d a more useful companion\u00a0in\u00a0daily\u00a0life.<\/p>\n","protected":false},"excerpt":{"rendered":"
Riyadh, KSA 19 Nov. 2025\u2013 Dsquares has signed a Memorandum of Understanding with stc Group to upgrade how Saudi consumers experience rewards and everyday benefits. The collaboration centres on making loyalty more useful in real daily life through instant, personalised digital rewards offered across categories that matter most to consumers. The agreement integrates Dsquares\u2019 loyalty …<\/p>\n","protected":false},"author":2,"featured_media":124344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-124346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n