{"id":123715,"date":"2025-11-11T00:41:00","date_gmt":"2025-11-10T21:41:00","guid":{"rendered":"https:\/\/indexeconomic.com\/?p=123715"},"modified":"2025-11-11T00:41:00","modified_gmt":"2025-11-10T21:41:00","slug":"etihad-salam-and-quality-business-solutions-sign-strategic-mou-to-co-develop-arabic-first-ai-cx-platform-salam-cx","status":"publish","type":"post","link":"https:\/\/indexeconomic.com\/?p=123715","title":{"rendered":"Etihad Salam and Quality Business Solutions Sign Strategic MoU to Co-Develop Arabic-First AI CX Platform: Salam CX"},"content":{"rendered":"<p style=\"text-align: left;\">\n<p style=\"text-align: left;\"><strong>Riyadh, 9 November 2025<\/strong>: \u00a0Etihad Salam Telecom Company (Salam), a leading innovator in the Saudi telecommunication market, has signed a Memorandum of Understanding (MoU) with Quality Business Solutions (QBS) to co-develop\u00a0Salam CX, the region\u2019s first Arabic-first customer experience (CX) platform.<\/p>\n<p style=\"text-align: left;\">\u00a0This strategic partnership aims to deliver a comprehensive ecosystem of AI-powered solutions tailored for businesses, government entities, and SMEs across the Kingdom. Salam CX will feature a full suite of intelligent service automation tools, including Voice of Customer (VOC), callbots, chatbots, voicebots, speech analytics, \u201ctalk to your data\u201d interfaces, and a dynamic knowledge bank. These solutions are built on advanced technologies such as speech recognition, natural language processing (NLP), agentic AI, Arabic dialect modelling, machine learning, and cloud integration.<\/p>\n<p style=\"text-align: left;\">\u201cSalam CX is designed to be a transformative force for businesses and enterprises that serve Arabic-speaking clientele,\u201d\u00a0said <strong>Abdullah Mohammad Khorami, Chief Business Officer at Salam<\/strong>. \u201cBy building an Arabic-first platform, we\u2019re not just localising global technologies, we\u2019re engineering solutions that understand and respond to the nuances of our language, culture, and business needs.\u201d<\/p>\n<p style=\"text-align: left;\">This partnership directly supports Saudi Arabia\u2019s Vision 2030, which positions AI adoption and intelligent service automation as key drivers of national competitiveness.\u00a0 With Saudi Arabia now recognised as the largest digital economy in MENA, valued at over SR495 billion ($131.9 billion)\u00a0in 2024\u2014equivalent to 15% of the national GDP\u2014the demand for scalable, intelligent CX solutions has never been greater.<\/p>\n<p style=\"text-align: left;\">Salam CX is designed to be easy to deploy and operate, significantly reducing the time and complexity typically associated with setting up transactional, service, and operational IT infrastructure.\u00a0 The platform will offer plug-and-play solutions\u00a0for rapid deployment, even for users with limited technical expertise.<\/p>\n<p style=\"text-align: left;\">\u201cOur collaboration with Etihad Salam is rooted in a shared vision to accelerate digital transformation across sectors,\u201d\u00a0said <strong>Ahmad Abu Qaoud, Chief Executive Officer at QBS<\/strong>. \u201cBy combining Salam\u2019s deep techno expertise with QBS\u2019s engineering and delivery capabilities, we\u2019re ensuring fast deployment, local support, and real value for SMEs and enterprise customers alike.\u201d<\/p>\n<p style=\"text-align: left;\">Together, Salam and QBS are setting a new benchmark for AI-driven customer experience in the region, one that is intelligent, inclusive, and locally relevant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riyadh, 9 November 2025: \u00a0Etihad Salam Telecom Company (Salam), a leading innovator in the Saudi telecommunication market, has signed a Memorandum of Understanding (MoU) with Quality Business Solutions (QBS) to co-develop\u00a0Salam CX, the region\u2019s first Arabic-first customer experience (CX) platform. \u00a0This strategic partnership aims to deliver a comprehensive ecosystem of AI-powered solutions tailored for businesses, &hellip;<\/p>\n","protected":false},"author":2,"featured_media":123713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-123715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etihad Salam and Quality Business Solutions Sign Strategic MoU to Co-Develop Arabic-First AI CX Platform: Salam CX - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indexeconomic.com\/?p=123715\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etihad Salam and Quality Business Solutions Sign Strategic MoU to Co-Develop Arabic-First AI CX Platform: Salam CX - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\" \/>\n<meta property=\"og:description\" content=\"Riyadh, 9 November 2025: \u00a0Etihad Salam Telecom Company (Salam), a leading innovator in the Saudi telecommunication market, has signed a Memorandum of Understanding (MoU) with Quality Business Solutions (QBS) to co-develop\u00a0Salam CX, the region\u2019s first Arabic-first customer experience (CX) platform. \u00a0This strategic partnership aims to deliver a comprehensive ecosystem of AI-powered solutions tailored for businesses, &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indexeconomic.com\/?p=123715\" \/>\n<meta property=\"og:site_name\" content=\"\u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-10T21:41:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/indexeconomic.com\/wp-content\/uploads\/2025\/11\/2-9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1066\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=123715#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=123715\"},\"author\":{\"name\":\"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a\",\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/#\\\/schema\\\/person\\\/ec72ed13059cd206a1153d37f4287a48\"},\"headline\":\"Etihad Salam and Quality Business Solutions Sign Strategic MoU to Co-Develop Arabic-First AI CX Platform: Salam CX\",\"datePublished\":\"2025-11-10T21:41:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=123715\"},\"wordCount\":374,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=123715#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/indexeconomic.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/2-9.jpg\",\"articleSection\":[\"English News\"],\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/indexeconomic.com\\\/?p=123715#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=123715\",\"url\":\"https:\\\/\\\/indexeconomic.com\\\/?p=123715\",\"name\":\"Etihad Salam and Quality Business Solutions Sign Strategic MoU to Co-Develop Arabic-First AI CX Platform: Salam CX - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=123715#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=123715#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/indexeconomic.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/2-9.jpg\",\"datePublished\":\"2025-11-10T21:41:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/#\\\/schema\\\/person\\\/ec72ed13059cd206a1153d37f4287a48\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=123715#breadcrumb\"},\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/indexeconomic.com\\\/?p=123715\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=123715#primaryimage\",\"url\":\"https:\\\/\\\/indexeconomic.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/2-9.jpg\",\"contentUrl\":\"https:\\\/\\\/indexeconomic.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/2-9.jpg\",\"width\":1600,\"height\":1066},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=123715#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\",\"item\":\"https:\\\/\\\/indexeconomic.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Etihad Salam and Quality Business Solutions Sign Strategic MoU to Co-Develop Arabic-First AI CX Platform: Salam CX\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/#website\",\"url\":\"https:\\\/\\\/indexeconomic.com\\\/\",\"name\":\"\u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\",\"description\":\"\u062f\u0642\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/indexeconomic.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ar\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/#\\\/schema\\\/person\\\/ec72ed13059cd206a1153d37f4287a48\",\"name\":\"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/807eb9a4a275ddb2487fd1fb0a47fdf5ded144089bbefe69bd6293cd21b53b18?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/807eb9a4a275ddb2487fd1fb0a47fdf5ded144089bbefe69bd6293cd21b53b18?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/807eb9a4a275ddb2487fd1fb0a47fdf5ded144089bbefe69bd6293cd21b53b18?s=96&d=mm&r=g\",\"caption\":\"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a\"},\"sameAs\":[\"http:\\\/\\\/www.indexeconomic.com\\\/\"],\"url\":\"https:\\\/\\\/indexeconomic.com\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Etihad Salam and Quality Business Solutions Sign Strategic MoU to Co-Develop Arabic-First AI CX Platform: Salam CX - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/indexeconomic.com\/?p=123715","og_locale":"ar_AR","og_type":"article","og_title":"Etihad Salam and Quality Business Solutions Sign Strategic MoU to Co-Develop Arabic-First AI CX Platform: Salam CX - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a","og_description":"Riyadh, 9 November 2025: \u00a0Etihad Salam Telecom Company (Salam), a leading innovator in the Saudi telecommunication market, has signed a Memorandum of Understanding (MoU) with Quality Business Solutions (QBS) to co-develop\u00a0Salam CX, the region\u2019s first Arabic-first customer experience (CX) platform. \u00a0This strategic partnership aims to deliver a comprehensive ecosystem of AI-powered solutions tailored for businesses, &hellip;","og_url":"https:\/\/indexeconomic.com\/?p=123715","og_site_name":"\u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a","article_published_time":"2025-11-10T21:41:00+00:00","og_image":[{"width":1600,"height":1066,"url":"http:\/\/indexeconomic.com\/wp-content\/uploads\/2025\/11\/2-9.jpg","type":"image\/jpeg"}],"author":"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a","twitter_card":"summary_large_image","twitter_misc":{"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629":"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a","\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"3 \u062f\u0642\u0627\u0626\u0642"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/indexeconomic.com\/?p=123715#article","isPartOf":{"@id":"https:\/\/indexeconomic.com\/?p=123715"},"author":{"name":"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a","@id":"https:\/\/indexeconomic.com\/#\/schema\/person\/ec72ed13059cd206a1153d37f4287a48"},"headline":"Etihad Salam and Quality Business Solutions Sign Strategic MoU to Co-Develop Arabic-First AI CX Platform: Salam CX","datePublished":"2025-11-10T21:41:00+00:00","mainEntityOfPage":{"@id":"https:\/\/indexeconomic.com\/?p=123715"},"wordCount":374,"commentCount":0,"image":{"@id":"https:\/\/indexeconomic.com\/?p=123715#primaryimage"},"thumbnailUrl":"https:\/\/indexeconomic.com\/wp-content\/uploads\/2025\/11\/2-9.jpg","articleSection":["English News"],"inLanguage":"ar","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/indexeconomic.com\/?p=123715#respond"]}]},{"@type":"WebPage","@id":"https:\/\/indexeconomic.com\/?p=123715","url":"https:\/\/indexeconomic.com\/?p=123715","name":"Etihad Salam and Quality Business Solutions Sign Strategic MoU to Co-Develop Arabic-First AI CX Platform: Salam CX - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a","isPartOf":{"@id":"https:\/\/indexeconomic.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/indexeconomic.com\/?p=123715#primaryimage"},"image":{"@id":"https:\/\/indexeconomic.com\/?p=123715#primaryimage"},"thumbnailUrl":"https:\/\/indexeconomic.com\/wp-content\/uploads\/2025\/11\/2-9.jpg","datePublished":"2025-11-10T21:41:00+00:00","author":{"@id":"https:\/\/indexeconomic.com\/#\/schema\/person\/ec72ed13059cd206a1153d37f4287a48"},"breadcrumb":{"@id":"https:\/\/indexeconomic.com\/?p=123715#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/indexeconomic.com\/?p=123715"]}]},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/indexeconomic.com\/?p=123715#primaryimage","url":"https:\/\/indexeconomic.com\/wp-content\/uploads\/2025\/11\/2-9.jpg","contentUrl":"https:\/\/indexeconomic.com\/wp-content\/uploads\/2025\/11\/2-9.jpg","width":1600,"height":1066},{"@type":"BreadcrumbList","@id":"https:\/\/indexeconomic.com\/?p=123715#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629","item":"https:\/\/indexeconomic.com\/"},{"@type":"ListItem","position":2,"name":"Etihad Salam and Quality Business Solutions Sign Strategic MoU to Co-Develop Arabic-First AI CX Platform: Salam CX"}]},{"@type":"WebSite","@id":"https:\/\/indexeconomic.com\/#website","url":"https:\/\/indexeconomic.com\/","name":"\u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a","description":"\u062f\u0642\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/indexeconomic.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar"},{"@type":"Person","@id":"https:\/\/indexeconomic.com\/#\/schema\/person\/ec72ed13059cd206a1153d37f4287a48","name":"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a","image":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/secure.gravatar.com\/avatar\/807eb9a4a275ddb2487fd1fb0a47fdf5ded144089bbefe69bd6293cd21b53b18?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/807eb9a4a275ddb2487fd1fb0a47fdf5ded144089bbefe69bd6293cd21b53b18?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/807eb9a4a275ddb2487fd1fb0a47fdf5ded144089bbefe69bd6293cd21b53b18?s=96&d=mm&r=g","caption":"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a"},"sameAs":["http:\/\/www.indexeconomic.com\/"],"url":"https:\/\/indexeconomic.com\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/indexeconomic.com\/index.php?rest_route=\/wp\/v2\/posts\/123715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indexeconomic.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indexeconomic.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indexeconomic.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indexeconomic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=123715"}],"version-history":[{"count":1,"href":"https:\/\/indexeconomic.com\/index.php?rest_route=\/wp\/v2\/posts\/123715\/revisions"}],"predecessor-version":[{"id":123716,"href":"https:\/\/indexeconomic.com\/index.php?rest_route=\/wp\/v2\/posts\/123715\/revisions\/123716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indexeconomic.com\/index.php?rest_route=\/wp\/v2\/media\/123713"}],"wp:attachment":[{"href":"https:\/\/indexeconomic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=123715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indexeconomic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=123715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indexeconomic.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=123715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}