\u00a0Samsung Electronics Co., Ltd. today announced the expansion of its partnership with Toyota Motor, one of the world\u2019s top-selling automakers, which will bring Samsung\u2019s Smart Signage solutions to additional Toyota dealerships in key markets. This expansion follows the successful large-scale digital transformation of 1,250 dealerships across 40 countries completed in early 2025 in Europe.<\/p>\n
As car buyers increasingly move between online research and in-person visits, the partnership aims to create a seamless and connected customer journey by transforming traditional dealerships into dynamic, digitally enhanced environments.<\/p>\n
\u201cThe trend of digitalizing car dealerships is accelerating globally, and digital signage is playing a key role in that shift,\u201d said Hoon Chung, Executive Vice President and Head of Enterprise Business team, Visual Display (VD) Business at Samsung Electronics. \u201cThrough our partnership with Toyota Motor, we\u2019re proud to deliver innovative solutions that amplify the car-buying process for customers worldwide. We\u2019re also committed to developing differentiated technologies tailored to the needs of globally diverse markets.\u201d<\/p>\n
Enhancing the Toyota Dealership Experience<\/p>\n
Samsung has already deployed approximately 23,000 Smart Signage displays in Toyota dealerships across Europe, the Middle East and the Commonwealth of Independent States (CIS), marking one of the company\u2019s most comprehensive commercial signage projects to date.<\/p>\n
A range of Samsung touchscreens and indoor LED displays are installed across key areas of Toyota\u2019s digital dealerships, including reception, consultation booths, vehicle display zones and customer lounges. These products include the QMC Series, a 4K UHD display lineup ranging from 43 to 98 inches, featuring a non-glare panel, uniform bezels for seamless portrait or landscape use, and EPEAT\u00a0 Silver certification for environmental performance.<\/p>\n
Toyota digital dealership customers can browse vehicle models, view product specifications and explore available offers directly through Samsung Smart Signage displays. Touch-enabled interfaces allow for real-time customization, helping visitors build their ideal vehicle configuration on screen. These digital tools support a more interactive and efficient shopping experience, enabling staff to shift their focus from routine product explanations to more personalized customer conversations.<\/p>\n
Remote Management with Enterprise-Grade Security<\/p>\n
All digital dealership displays are supported by MagicINFO\u2122, Samsung\u2019s all-in-one remote device management solution, which enables Toyota teams to monitor screen performance and troubleshoot issues across its display network from a centralized dashboard. This setup helps control hardware, minimize downtime and ensure consistent display operation without the need for on-site support.<\/p>\n
Built with enterprise-grade safeguards, MagicINFO is certified under ISO\/IEC 27001:2022 and ISO\/IEC 27701:2019 by the British Standards Institution (BSI),\u00a0 underscoring Samsung\u2019s commitment to secure and privacy-focused digital signage management.<\/p>\n
\u201cBringing Samsung\u2019s digital signage into our dealerships has added real value at every point of the customer journey,\u201d said Dirk Christiaens, Business Transformation and Brand Experience Manager at Toyota Motor Europe. \u201cThere are multiple stages to the car-buying journey, and we must communicate the right information at the right time to deliver a great customer experience. The ability to remotely manage our displays in real time through MagicINFO has greatly increased customer engagement across our digital dealerships.\u201d<\/p>\n
According to a recent report from Omdia, the global digital signage market is projected to reach $12.6 billion by 2029. In Q2 2025, Samsung achieved a record-high 38.8% global market share by volume, maintaining its position as the world\u2019s leading commercial display provider for 17 consecutive years.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00a0Samsung Electronics Co., Ltd. today announced the expansion of its partnership with Toyota Motor, one of the world\u2019s top-selling automakers, which will bring Samsung\u2019s Smart Signage solutions to additional Toyota dealerships in key markets. This expansion follows the successful large-scale digital transformation of 1,250 dealerships across 40 countries completed in early 2025 in Europe. As …<\/p>\n","protected":false},"author":2,"featured_media":121704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-121703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n