<\/p>\n
Arabian Heritage Motors \u2013 a subsidiary of Al Ghurair Group and the exclusive distributor of<\/p>\n
EXEED vehicles in Saudi Arabia \u2013 hosted a unique test drive event for its SUV, the RX PHEV, on<\/p>\n
September 22, 2025, at Dirab Golf Club in Riyadh. The event was attended by Ms. Lillian Xiong,<\/p>\n
Global Deputy CEO of EXEED, Ms. Maissa Zhang, Regional General Manager for the Middle East<\/p>\n
& Egypt, Mr. Kyle Chen, Country Director, along with prominent media representatives,<\/p>\n
influencers, and automotive enthusiasts.<\/p>\n
The celebration coincided with the Kingdom of Saudi Arabia\u2019s 95th National Day under the theme<\/p>\n
\u201cOur Pride, Our Nature\u201d, and featured artistic performances inspired by authentic Saudi heritage,<\/p>\n
reinforcing national identity and values of pride and achievement. Senior executives from CHERY<\/p>\n
Group, also joined the occasion, alongside leadership teams from both companies, underscoring<\/p>\n
the strength of their strategic partnership and robust collaboration in the Saudi market.<\/p>\n
Guests were immersed in the world of EXEED, with the spotlight on the RX PHEV SUV, which<\/p>\n
seamlessly combines powerful performance, advanced technology, and modern luxury.<\/p>\n
Attendees enthusiastically shared their impressions, noting the vehicle\u2019s smooth acceleration,<\/p>\n
quiet hybrid system, and refined interior detailing. Local media praised the RX PHEV as a strong<\/p>\n
contender in the premium hybrid SUV category, while influencers documented their test drive<\/p>\n
experiences, sparking excitement among their audiences. Many guests highlighted the RX<\/p>\n
PHEV\u2019s balance of eco-conscious technology with uncompromising power, making it a standout<\/p>\n
choice for drivers in the Kingdom.<\/p>\n
Ms.<\/strong> Lillian Xiong, Global Deputy CEO of EXEED, stated:<\/strong><\/p>\n \u201cSaudi Arabia holds a strategic position in EXEED\u2019s global expansion, and we are honored to<\/p>\n witness such a warm welcome on the 95th National Day. EXEED stands for avant-garde design,<\/p>\n ultimate performance, and innovative technology, and we are proud to introduce a full lineup of<\/p>\n models with diverse powertrains that reflect our commitment to innovation. Our vision aligns<\/p>\n with the Kingdom\u2019s Vision 2030, and this event marks only the beginning of a long journey of<\/p>\n investment and partnership with the Saudi people.\u201d<\/p>\n The Regional General Manager for the Middle East & Egypt, Ms. Maissa Zhang, added<\/strong>:<\/p>\n \u201cSeeing the RX PHEV and our EXEED models displayed against the vibrant backdrop of Riyadh<\/p>\n was truly inspiring. EXEED vehicles combine bold, modern design with uncompromising safety<\/p>\n and high performance, and it was a privilege to watch Saudi drivers experience that first-hand<\/p>\n during National Day celebrations. This event confirmed the enthusiasm of the Saudi market, and<\/p>\n we are excited to continue building momentum as we bring the future of mobility to the<\/p>\n Kingdom.\u201d<\/p>\n For his part, Mr. Simon Ackers, Executive VP of Arabian Heritage Motors (Al Ghurair), said:<\/strong><\/p>\n \u201cOur commitment goes far beyond launching a new premium brand \u2014 we are investing in a<\/p>\n complete customer ecosystem. This event is merely a first step towards excellence. Arabian<\/p>\n Heritage Motors, together with Al Ghurair, is building a nationwide network of state-of-the-art<\/p>\n showrooms, service centers, and spare parts outlets to ensure Saudi customers enjoy the<\/p>\n premium experience they deserve. EXEED\u2019s arrival marks a new chapter in automotive excellence<\/p>\n in the Kingdom, and we are proud to support Saudi Arabia\u2019s journey toward innovation and<\/p>\n world-class standards.\u201d<\/p>\n Notably, Al Ghurair Group obtained the exclusive distribution rights for EXEED vehicles in Saudi<\/p>\n Arabia in January of this year. Since then, the Group has been actively developing a robust after-<\/p>\n sales network to ensure comprehensive coverage across the Kingdom. This includes customer-<\/p>\n focused service advisors dedicated to delivering personalized support, certified facilities staffed<\/p>\n with highly trained technicians, and a regional hub that secures a seamless spare parts supply<\/p>\n chain for added convenience. In addition, Arabian Heritage Motors is expanding its reach through<\/p>\n partnerships with qualified third-party service centers, ensuring accessibility and consistent<\/p>\n service standards for EXEED customers across the country \u2014 all designed to guarantee peace of<\/p>\n mind and long-term value.<\/p>\n Looking ahead, Arabian Heritage Motors announced that EXEED showrooms, service centers,<\/p>\n and spare parts outlets are scheduled to open across the Kingdom\u2019s main cities in Q4 of this<\/p>\n year. The first new showroom will debut in Dammam, with additional locations in Riyadh, Jeddah,<\/p>\n and other key cities, reinforcing EXEED\u2019s dedication to making its premium experience widely<\/p>\n accessible to Saudi customers<\/p>\n","protected":false},"excerpt":{"rendered":" Arabian Heritage Motors \u2013 a subsidiary of Al Ghurair Group and the exclusive distributor of EXEED vehicles in Saudi Arabia \u2013 hosted a unique test drive event for its SUV, the RX PHEV, on September 22, 2025, at Dirab Golf Club in Riyadh. The event was attended by Ms. Lillian Xiong, Global Deputy CEO …<\/p>\n","protected":false},"author":2,"featured_media":121381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-121380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n