Riyadh, Saudi Arabia, 4 June 2025 \u2013 Keeta, the international subsidiary of Meituan, China\u2019s on-demand delivery giant, is continuing its sponsorship of the AFC Asian Qualifiers \u2013 Road to 2026, maintaining its involvement in major regional football events hosted in Saudi Arabia and the wider GCC.
\nFollowing its debut during the Saudi Arabia vs. China fixture in March, Keeta will now support two upcoming qualifiers: Saudi Arabia vs. Bahrain on June 5th in Bahrain and Saudi Arabia vs. Australia on June 10th in Jeddah. These matches mark Keeta\u2019s second and third activations under its partnership with the Asian Football Confederation (AFC).
\n\u201cAs the AFC qualifiers progress, we\u2019re pleased to be part of these moments that bring people together,\u201d said Ashley Lui, CEO of Keeta, Middle East. \u201cThrough our continued sponsorship, we aim to contribute to the energy and unity that football creates across communities.\u201d
\nKeeta\u2019s presence includes in-stadium visibility, digital engagement, and fan-oriented activations designed to enhance the matchday experience in a thoughtful and localized way. Influencer collaborations and real-time content will support community engagement around the matches.
\nThis sponsorship reflects Keeta\u2019s growing connection with Saudi Arabia and its alignment with Vision 2030 goals, encouraging active lifestyles, local innovation, and stronger community ties. With over 30,000 riders and partnerships with thousands of restaurants across the Kingdom, Keeta is steadily becoming part of daily life for many households. As the global arm of Meituan, Keeta leverages the expertise of its mother company which manages over 98 million peak daily orders and serves more than 770 million users.
\nWhile Keeta\u2019s involvement is through its official sponsorship of the AFC, its increasing presence at key matches hosted in the GCC underscores a broader commitment to the region\u2019s development, culture, and people.<\/p>\n","protected":false},"excerpt":{"rendered":"
Riyadh, Saudi Arabia, 4 June 2025 \u2013 Keeta, the international subsidiary of Meituan, China\u2019s on-demand delivery giant, is continuing its sponsorship of the AFC Asian Qualifiers \u2013 Road to 2026, maintaining its involvement in major regional football events hosted in Saudi Arabia and the wider GCC. Following its debut during the Saudi Arabia vs. China …<\/p>\n","protected":false},"author":2,"featured_media":115153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-115155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n