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\nYango Ads, the ad tech division of Yango Group, has announced a strategic partnership with Dr. Nutrition, one of the Middle East\u2019s leading health and wellness retailers. The collaboration brings Yango Ads\u2019 360\u00b0 Retail Media platform to Dr. Nutrition\u2019s digital ecosystem, unlocking new revenue streams while delivering hyper-personalised customer engagement in a fast-growing, data-driven healthcare retail market.
\nPowered by first-party data and real-time targeting, the full-stack integration includes ad management, ad serving, inventory support, audience augmentation, user analytics and exclusive operational oversight by Yango Ads. The solution ensures customers receive product recommendations, content, and highly relevant offers on their online wellness shopping journey.
\n\u201cIn today’s research-driven consumer market, precise timing and highly relevant messaging make all the difference. Retail media can help brands connect with today\u2019s health-conscious consumers,\u201d said Evgenii Pavlov, General Manager at Yango Ads MEA. \u201cWith Dr. Nutrition, we\u2019re combining AI-driven precision and deep consumer insight to create a smarter, more meaningful advertising experience. Through our partnership, the brand can better meet its customers’ needs, offering the most relevant recommendations and support at the right moment. The Middle East is one of the most exciting markets for this transformation, with 44% of consumers now shopping online daily or weekly, well above the global average.”
\nDr. Nutrition, with over 200 stores across 10 countries in the GCC and North Africa, is increasingly focused on personalisation to meet the evolving expectations of today\u2019s consumer. The new solution will allow the brand to deliver targeted product suggestions and wellness advice in real time, enhancing each user\u2019s experience while reinforcing its leadership in the health and supplements sector. As the UAE\u2019s eCommerce revenue is projected to reach $8 billion in 2025, the partnership puts Dr. Nutrition in a strong position to leverage this growth with highly tailored digital engagement.
\n\u201cIn a competitive and rapidly changing health sector, retail media gives us the tools to differentiate in a more personalised way,\u201d said Ashraf Gamal, Head of E-commerce at Dr. Nutrition. \u201cAt Dr Nutrition, our mission is to make health and wellness more accessible, relevant, and tailored to each individual. Instead of broad messaging, Yango Ads’ data-driven insights enable us to connect with people based on real interest and intent. It helps us reinforce our role as a trusted wellness partner who understands the unique goals of every customer and supports them across every stage of their health journey.\u201d
\nAlso commenting on the partnership, Yuliya Kim, Head of Partnerships at Yango Ads MEA, added: \u201cWe\u2019re seeing more regional brands adopt retail media to bridge the gap between awareness and conversion. With Dr. Nutrition, the focus is on building a high-performance customer-centric advertising experience, turning data into actionable insights to drive long-term value for both the brand and its users.\u201d
\nThe collaboration also aligns with public health initiatives like the UAE\u2019s National Strategy for Wellbeing 2031, which emphasises the importance of personalised wellness approaches. As investment in retail media networks is expected to reach $140 billion globally by 2026, Yango Ads is positioned to offer retailers a single platform that integrates ad serving, audience segmentation, measurement, and creative management.
\nBy harnessing Yango Ads\u2019 advanced adtech capabilities, Dr. Nutrition can dynamically adjust messaging to suit individual customer goals, whether they\u2019re starting a new supplement plan or optimising their fitness routine.<\/p>\n","protected":false},"excerpt":{"rendered":"
Yango Ads, the ad tech division of Yango Group, has announced a strategic partnership with Dr. Nutrition, one of the Middle East\u2019s leading health and wellness retailers. The collaboration brings Yango Ads\u2019 360\u00b0 Retail Media platform to Dr. Nutrition\u2019s digital ecosystem, unlocking new revenue streams while delivering hyper-personalised customer engagement in a fast-growing, data-driven healthcare …<\/p>\n","protected":false},"author":2,"featured_media":115055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-115057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n