<\/p>\n
\u00a0AMWAJ Development, the real estate arm of Aurora Prime Investment Group (API), is proud to lead the Group\u2019s latest corporate social responsibility (CSR) initiative: \u201cYALLA BEENA! Preserving the Pollinators of the UAE\u201d.<\/p>\n
Following its entry into the market with two mid-luxury projects, AMWAJ is now entering a new phase, developing luxury communities of higher value \u2014 starting with its flagship project in May 2025, which marks the launch of the developer\u2019s third project. This initiative reflects AMWAJ\u2019s commitment to building with purpose, integrating environmental stewardship into the heart of its future-facing developments.<\/p>\n
Launched in collaboration with Green Gardenia Landscaping and One Hive Group \u2014 the UAE-based sustainability organisation behind Hatta Honey Hive \u2014 the YALLA BEENA! initiative with the slogan \u201csmall wings, big purpose\u201d seeks to counteract the decline of pollinator populations, a growing concern amid rapid urbanisation and climate shifts.<\/p>\n
\u201cSustainability is at the heart of everything we do at AMWAJ,\u201d said Aida Al Shehabi, Chief Operating Officer at AMWAJ Development. \u201cThis initiative reflects our broader vision to create communities that are not only intelligently designed but also environmentally responsible. Through strategic collaborations like this one, we are proving that real estate development and ecological stewardship can and must go hand in hand.\u201d<\/p>\n
Green Gardenia adopted and gave a home to three native Apis mellifera hives, each housing approximately 60,000 hardworking bees. These vibrant colonies play a vital role in supporting the local Hatta ecosystem by pollinating native flora, enhancing biodiversity, and helping nature thrive. Each bee can visit around 5 thousand flowers per day, covering between 75% and 80% of our fruit and vegetables, ensuring our food security.<\/p>\n
\u201cA major part of our commitment to sustainability is ensuring that our work creates meaningful value for the broader community we operate in,\u201d said Valentina Orejuela-Correa, Sustainability Engineer at Green Gardenia Landscaping. \u201cOur partnership with Hatta Honey, the UAE\u2019s leading sustainable beekeeping and honey producer, reflects our responsibility to design landscapes that actively support pollinators in the city. Together, we are creating spaces that sustain biodiversity, raise awareness, and offer real solutions to protect bee populations \u2014 all while aligning with the UAE\u2019s broader sustainability agenda.\u201d<\/p>\n
One Hive Group, through its flagship environmental centre, Hatta Honey Bee Discovery Centre, will lead the execution of the programme, delivering training, maintaining hives and tracking biodiversity impact. A dedicated environmental symposium and carbon footprint reporting are also in the pipeline.<\/p>\n
\u201cIn today\u2019s world, marketing is no longer just about visibility \u2014 it\u2019s about values,\u201d said Nathalie Nasr, Marketing Manager at API. \u201cThe YALLA BEENA initiative was born from the belief that even a corporate gift can be a powerful tool for change. It\u2019s a prime example of purpose-driven marketing, where brand storytelling, environmental action, and community engagement come together. We are proud to lead with purpose and invite others to support local conservation by adopting their own hives through our collaboration with Hatta Honey.\u201d<\/p>\n
Aligned with the United Nations Sustainable Development Goals (SDGs), the initiative contributes directly to:<\/p>\n
SDG 13 \u2013 Climate Action<\/p>\n
SDG 15 \u2013 Life on Land<\/p>\n
SDG 4 \u2013 Quality Education<\/p>\n
SDG 17 \u2013 Partnerships for the Goals<\/p>\n
As AMWAJ Development evolves its vision for luxury living, this initiative reinforces the belief that sustainability must remain central to growth, innovation, and community building in the UAE.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00a0AMWAJ Development, the real estate arm of Aurora Prime Investment Group (API), is proud to lead the Group\u2019s latest corporate social responsibility (CSR) initiative: \u201cYALLA BEENA! Preserving the Pollinators of the UAE\u201d. Following its entry into the market with two mid-luxury projects, AMWAJ is now entering a new phase, developing luxury communities of higher …<\/p>\n","protected":false},"author":2,"featured_media":114465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-114464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n