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Apparel Group\u2019s premium menswear brand Hackett London has launched its Spring\/Summer 2025 campaign across the GCC, spotlighting the enduring connection between heritage and modern style. Starring racing legend Carlos Sainz Sr. and Formula 1 star Carlos Sainz Jr., the campaign captures intimate moments between father and son\u2014an authentic expression of values that resonate deeply with the region\u2019s culture.<\/p>\n
Titled \u201cTradition & Modernity\u201d<\/em>, the campaign emphasizes timeless elegance, generational pride, and personal style\u2014all central to Hackett\u2019s identity and aligned with Gulf traditions. Through Apparel Group\u2019s strategic leadership in regional retail, Hackett London continues to expand its presence across the Middle East, offering a collection tailored to the modern GCC gentleman.<\/p>\n The Spring\/Summer 2025 collection features lightweight blazers, linen suits, polos, and relaxed tailoring\u2014designed for versatility, comfort, and refinement in warmer climates. Whether for formal occasions or everyday wear, Hackett delivers effortless elegance and British craftsmanship to a discerning regional audience.<\/p>\n Neeraj Teckchandani, Apparel Group CEO, Commented on this campaign \u201cHackett London\u2019s Spring\/Summer 2025 campaign is a powerful tribute to the values that define both the brand and our region\u2014heritage, sophistication, and the strength of family. Featuring Carlos Sainz Sr. and Jr., the campaign beautifully bridges tradition and modernity in a way that resonates deeply with our customers across the GCC. Through Apparel Group\u2019s strategic vision and regional expertise, we are proud to bring Hackett\u2019s timeless British craftsmanship to a new generation of men who value authenticity, style, and cultural connection.\u201d<\/p>\n Carlos Sainz Jr. also added \u201cI\u00b4m very proud to be joining the Hackett family in 2025 alongside my father. I\u00b4ve been a fan and customer of the brand for many years, and they are no strangers to the world of Motorsport, so it feels natural for our paths to cross and for us to begin an exciting relationship together. One of the things I have inherited from my dad, apart from the love and passion for our sport, is his sense of style and taste for quality clothing. Hackett fits perfectly with my understanding of style. It presents an opportunity to wear casual and comfortable clothes on a day-to-day basis without sacrificing an elegant look and a modern approach to classic garments. Whether I have a formal event or I\u00b4m spending a relaxed day at home, I can always find a Hackett solution that feels classy, young and elegant, all at the same time!\u201d<\/p>\n This campaign also reinforces the brand\u2019s close ties to motorsport\u2014an area of growing cultural relevance in the Gulf\u2014further strengthening Hackett\u2019s appeal to a new generation of style-conscious men.<\/p>\n","protected":false},"excerpt":{"rendered":" Apparel Group\u2019s premium menswear brand Hackett London has launched its Spring\/Summer 2025 campaign across the GCC, spotlighting the enduring connection between heritage and modern style. Starring racing legend Carlos Sainz Sr. and Formula 1 star Carlos Sainz Jr., the campaign captures intimate moments between father and son\u2014an authentic expression of values that resonate deeply …<\/p>\n","protected":false},"author":2,"featured_media":112440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-112439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n