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Jeddah, Saudi Arabia \u2013 April 10, 2025 \u2013 Social Clinic, a Saudi-born creative agency, proudly announces its latest milestone: leading the creative development and execution management of AROYA Cruises\u2019 new campaign, starring global icons Cristiano Ronaldo and Georgina Rodr\u00edguez in their first-ever brand campaign together.
\nThe campaign, titled \u201cYalla AROYA Cruise,\u201d takes a cinematic, playful approach\u2014offering a glimpse into how Cristiano and Georgina turn a regular day at home into a spark of cruise excitement. From a sea view through the curtains to a coffee mug transformed by anticipation, the film captures the spirit of escapism in a fresh and modern way.
\nSocial Clinic was responsible for developing the creative platform, directing the narrative and tone of the campaign, managing production and post-production, and delivering the full communications rollout across digital and social platforms, as well as news and media channels.
\n\u201cThis collaboration is a proud moment for Saudi creativity\u2014two Saudi-born brands coming together to deliver a story on a global stage,\u201d said Rayyan Jamjoom, CEO of Social Clinic. \u201cSeeing AROYA Cruises and Social Clinic lead a campaign with two of the world\u2019s most recognized figures reflects the ambition and capability emerging from the Kingdom\u2019s creative industry.\u201d
\n“Our mission was to breathe life into AROYA as a brand that\u2019s not only aspirational and global, but truly one-of-a-kind,” said Turky Kari, Executive Marketing Director at AROYA Cruises. “Social Clinic came in with bold ideas and an incredible collaborative energy that helped us craft a campaign bursting with personality, style, and international flair\u2014everything AROYA stands for.”<\/p>\n
About AROYA Cruises
\nAROYA Cruises, launched in June 2023, is a division of Cruise Saudi, a Public Investment Fund portfolio company. The brand is part of Saudi Arabia\u2019s Vision 2030 strategy, with the goal of transforming the Kingdom into a leading global tourism destination. AROYA Cruises is redefining luxury cruising with its flagship vessel AROYA, which offers 1,678 cabins, 29 dining venues, 20 entertainment options, and an array of world-class amenities designed to deliver a \u2018Remarkably Arabian\u2019 experience.
\nAbout Social Clinic
\nSocial Clinic is a fully integrated creative and media agency in Riyadh and Jeddah. Known for its culturally attuned thinking and strategic-first approach, the agency partners with brands to create work that moves people and drives measurable impact.<\/p>\n","protected":false},"excerpt":{"rendered":"
Jeddah, Saudi Arabia \u2013 April 10, 2025 \u2013 Social Clinic, a Saudi-born creative agency, proudly announces its latest milestone: leading the creative development and execution management of AROYA Cruises\u2019 new campaign, starring global icons Cristiano Ronaldo and Georgina Rodr\u00edguez in their first-ever brand campaign together. The campaign, titled \u201cYalla AROYA Cruise,\u201d takes a cinematic, playful …<\/p>\n","protected":false},"author":2,"featured_media":112046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-112048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n