{"id":109723,"date":"2025-02-21T13:22:29","date_gmt":"2025-02-21T10:22:29","guid":{"rendered":"https:\/\/indexeconomic.com\/?p=109723"},"modified":"2025-02-21T13:22:29","modified_gmt":"2025-02-21T10:22:29","slug":"hisense-mea-2025-conference-unveils-expansion-plans-and-industry-first-innovations","status":"publish","type":"post","link":"https:\/\/indexeconomic.com\/?p=109723","title":{"rendered":"Hisense MEA 2025 Conference Unveils Expansion Plans and Industry-first Innovations"},"content":{"rendered":"<p style=\"text-align: left;\">\u00a0Hisense, a global leader in consumer electronics and home appliances, successfully hosted its MEA 2025 Partner Conference in Egypt on 16<sup>th<\/sup> February 2025, bringing together key regional partners, distributors, and industry leaders under the theme \u201cLeading the Future.\u201d Set against the backdrop of the iconic Pyramids, the event served as a platform to celebrate milestones, reinforce strategic partnerships, and unveil technologies that will shape the future of smarter living.<\/p>\n<p style=\"text-align: left;\">The conference was honoured by the presence of <strong>His Excellency Mr. Mohamed Sofiane Berrah, Ambassador of Algeria to Egypt, Mr. Zhao Liuqing, Minister Counsellor of the Chinese Embassy in Egypt, Mr. Jerry Liu, Vice President of Hisense International, and Mr. Jason Ou, President of Hisense Middle East &amp; Africa.<\/strong> Adding to the excitement, <strong>football legend Roberto Carlos, former Real Madrid player,<\/strong> made a special appearance, further strengthening the connection between Hisense and the world of sports.<\/p>\n<p style=\"text-align: left;\">\u201cOur success in the Middle East and Africa is driven by strong partnerships and a commitment to innovation,\u201d said <strong>Mr. Jerry Liu, Vice President at Hisense International<\/strong>. \u201cWith strategic investments in local manufacturing and R&amp;D, we are well-positioned to meet evolving consumer needs and drive sustainable growth across the region.\u201d<\/p>\n<p style=\"text-align: left;\">Reinforcing this vision, <strong>Mr. Jason Ou, President of Hisense MEA<\/strong>, added: \u201cThese initiatives affirm our dedication to expanding our footprint in key markets, ensuring that cutting-edge technology and premium home appliances are more accessible to consumers across the region.\u201d<\/p>\n<p style=\"text-align: left;\">The conference highlighted Hisense\u2019s commitment to AI-driven innovation and connected living through the \u2018ConnectLife\u2019 ecosystem, reinforcing its vision of \u201cAI Your Life\u201d. Attendees from across the GCC, Levant, and Africa engaged in discussions about the company\u2019s vision and expansion strategies, reinforcing Hisense\u2019s position as a global leader in home entertainment and appliances.<\/p>\n<p style=\"text-align: left;\"><strong>Unveiling of Next-Generation Technology<\/strong><\/p>\n<p style=\"text-align: left;\">At the event, Hisense unveiled an extraordinary innovation that redefines large-screen entertainment &#8211; the 136-inch MicroLED TV, 136MX, the brand\u2019s first consumer-ready MicroLED display. This groundbreaking technology delivers unmatched colour precision, stunning vibrancy, and exceptional energy efficiency.<\/p>\n<p style=\"text-align: left;\">A key milestone was the announcement that Hisense secured 100 orders for the 136-inch Micro LED TV from the MEA region, highlighting strong demand for next-generation large screen home entertainment in the region.<\/p>\n<p style=\"text-align: left;\">Additionally, building on its partnership with Real Madrid, Hisense introduced an exclusive Real Madrid limited edition product range, further elevating its premium home entertainment offerings.<\/p>\n<p style=\"text-align: left;\">Football legend <strong>Roberto Carlos <\/strong>joined the launch, strengthening the synergy between Hisense and Real Madrid in delivering world-class entertainment.<\/p>\n<p style=\"text-align: left;\"><strong>Strategic Expansion and Regional Growth Initiatives<\/strong><\/p>\n<p style=\"text-align: left;\">Reinforcing its commitment to regional growth, Hisense announced plans for opening an air conditioning factory in Algeria, marked by the signing of a strategic MoU with Condor Electronics, further strengthening Hisense\u2019s manufacturing and distribution network in North Africa. This facility will play a key role in enhancing operational efficiency and ensuring faster access to high-quality products for consumers across the region.<\/p>\n<p style=\"text-align: left;\">Another major highlight was Hisense\u2019s expansion in Egypt, marked by the launch of its first flagship brand store, providing Egyptian customers with a world-class product experience. Additionally, the company announced the opening of its first regional Care Hub in Cairo, reinforcing after-sales service and support across Egypt.<\/p>\n<p style=\"text-align: left;\">These strategic initiatives reaffirm Hisense\u2019s long-term commitment to the region, ensuring consumers benefit from cutting-edge innovation and locally adapted solutions that meet their evolving needs.<\/p>\n<p style=\"text-align: left;\">The MEA 2025 Partner Conference concluded on a high note, setting the stage for future innovations, strategic collaborations, and a smarter, more connected future for consumers.<\/p>\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Hisense, a global leader in consumer electronics and home appliances, successfully hosted its MEA 2025 Partner Conference in Egypt on 16th February 2025, bringing together key regional partners, distributors, and industry leaders under the theme \u201cLeading the Future.\u201d Set against the backdrop of the iconic Pyramids, the event served as a platform to celebrate milestones, &hellip;<\/p>\n","protected":false},"author":2,"featured_media":109721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-109723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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