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The International Olympic Committee (IOC) today announced a Worldwide Olympic Partnership with global technology company TCL through to 2032. TCL will be the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.
\nTCL products will drive new experiences for fans and athletes, from digital displays at the Olympic and Paralympic to household appliances in the Olympic Village. Through this new partnership, the organisations will also work together to bring the magic of the Olympic and Paralympic to billions of fans around the world through innovative marketing campaigns. TCL will play an important role as the IOC progresses its Olympic AI Agenda \u2013 including supporting fan and athlete experiences on site and at home. TCL will also support the \u201cAthlete Moments\u201d initiative at the Olympic Games, which allows athletes to connect with loved ones around the world immediately after their competition.
\nAs a result of the agreement, the IOC will redistribute the revenue it receives to provide financial support to sports organisations around the world, including every National Olympic Committee and their athletes, plus the Organising Committees for the Olympic Games and Youth Olympic Games until 2032.
\nAt an announcement ceremony held in Beijing, China, in the iconic \u201cWater Cube\u201d (Beijing 2008) \/ \u201cIce Cube\u201d (Beijing 2022) venue, IOC President Thomas Bach said: \u201cThe IOC is excited to announce its new partnership with TCL, a world leader in the television and household goods industries. TCL has a long history of supporting sport around the world, and is now taking its ambition to inspire greatness to new heights, as the Olympic Games are the greatest, most inspirational global sporting stage.\u201d
\nLi Dongsheng, Founder and Chairman of TCL, said: \u201cWe are honoured to become a Worldwide Olympic and Paralympic Partner. As a leading global technology brand, TCL has always striven to \u2018Inspire Greatness\u2019, which aligns with the Olympic spirit. The Olympic Games inspire billions of people around the world, and through this partnership TCL’s diverse innovations will empower the Olympic Games and deliver exceptional experiences to a global audience. TCL will continue to fulfil its corporate social responsibility, support the Olympic sustainable development goals, and create a better future.\u201d
\nTCL has supported sports around the world for decades through multiple partnerships. At the Olympic and Paralympic, TCL will enable new visual and lifestyle experiences by providing a range of intelligent innovations, including smart displays, air conditioners, refrigerators, washing machines, door locks, audio systems, projectors and TCL RayNeo smart glasses.
\nFounded in 1981, TCL is committed to \u201cBuilding a Sustainable and Connected Future with Advanced Technology\u201d, dedicated to empowering a smart, healthy lifestyle by enabling next-generation intelligent experiences. With 46 R&D centres and 38 manufacturing bases around the world, TCL operates in over 160 countries and regions, cementing its position as a globally competitive technology brand.
\nJi\u0159\u00ed Kejval, Chair of the IOC Revenues and Commercial Partnerships Commission, said: \u201cTCL is a global leader in its industry and is one of the world\u2019s fastest growing brands. The TOP Programme continues to offer the world\u2019s leading brands and marketeers an unparalleled marketing platform built on the global reach and values of the Olympic Games. Testament to this is today\u2019s announcement, as we bring TCL to the family of TOP Partners.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The International Olympic Committee (IOC) today announced a Worldwide Olympic Partnership with global technology company TCL through to 2032. TCL will be the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category. TCL products will drive new experiences for fans and athletes, from digital displays at the Olympic …<\/p>\n","protected":false},"author":2,"featured_media":109717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-109716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n