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\u00a0Following the announcement of a four-year global partnership in October 2024, Nissan Formula E Team and Petromin Corporation celebrated the signing ceremony today in Jeddah \u2013 coinciding with the first ever E-Prix to take place in the vibrant City. This collaboration marks a significant step towards electrification in the region, as both organizations work together in advancing electric mobility and sustainable transportation across Saudi Arabia and beyond.<\/p>\n
This partnership builds on an already strong existing relationship between Nissan and Petromin \u2013 the Middle East\u2019s leading electric mobility solutions provider \u2013 and centres specifically on its e-mobility arm, Electromin. By working closely with Nissan Formula E Team, Electromin reinforces its commitment to innovation and sustainability, supporting the growth of electric mobility in the region and aligning with Nissan\u2019s Ambition 2030 – aiming to empower mobility and beyond by addressing critical environmental, societal, and customer needs.<\/p>\n
Electromin\u2019s Global Visibility with Nissan Formula E Team<\/u><\/strong><\/p>\n As part of this collaboration, Electromin\u2019s branding will be prominently featured on Nissan\u2019s e-4ORCE 05 race cars, driven by Oliver Rowland and Norman Nato. The branding will also be visible on drivers\u2019 suits, team kits, and various marketing materials, amplifying Electromin\u2019s role in shaping the future of electric mobility.<\/p>\n In addition, with the exciting introduction of Pit Boost set for the upcoming Jeddah E-Prix, Electromin\u2019s branding will appear on the team\u2019s Pit Boost charger and chief mechanic\u2019s overalls. As a company dedicated to developing electric mobility solutions, Electromin is delighted to see Pit Boost make its debut in the company home race.<\/p>\n A Milestone for Nissan\u2019s Electrification Strategy<\/u><\/strong><\/p>\n Nissan strongly believes that the precision engineering and immense power of Formula E represents the pinnacle of EV technology and is the best possible platform to demonstrate the power of electric to fans across the world. But more than that, the sport serves as a testing ground for future mobility. By competing in the world\u2019s leading electric racing series, Nissan pushes the limits of EV technology, powertrain efficiency, and energy management \u2013 building on a legacy of over 80 years of motorsport history and over a decade of EV expertise.<\/p>\n These innovations are then transferred from track to road, taking the very best in engineering today \u2013 put to the test on the heat and speed of the racetrack \u2013 and applying them to the cars on our roads tomorrow. This track-to-road transfer plays a key part in Nissan\u2019s ambitions under The Arc, with electrification at its centre.<\/p>\n With strategic partnerships a key pillar of The Arc, this crucial collaboration with Petromin helps accelerate Nissan\u2019s vision to lead electrification and bring new electric experiences to customer, in alignment with Saudi Arabia\u2019s Vision 2030 and Nissan\u2019s Ambition 2030 roadmap.<\/p>\n Nissan at the Jeddah E-Prix \u2013 Engaging the Community<\/u><\/strong><\/p>\n To celebrate the first-ever Formula E event in the historic, bustling city of Jeddah, and reinforce its commitment to electric mobility education, Nissan has organized several immersive community activations:<\/p>\n Executive Comments on the Partnership<\/u><\/strong><\/p>\n Tommaso Volpe, Managing Director and Team Principal, Nissan Formula E Team:<\/strong><\/p>\n \u201cEvery time we race, we demonstrate our passion for performance and innovation. With Petromin, we have a partner that shares our commitment to excellence and electrification. This partnership contributes to the advancement of sustainable mobility, in line with Saudi Arabia\u2019s Vision 2030 and Nissan\u2019s Ambition 2030.\u201d<\/p>\n Kalyana Sivagnanam, Group CEO, Petromin Corporation:<\/strong><\/p>\n \u201cOur collaboration with Nissan Formula E Team is a reflection of our vision to lead the transition towards electric mobility. Formula E serves as a high-performance laboratory, accelerating advancements in EV technology. This partnership allows us to drive innovation and deliver real-world solutions that shape the future of mobility in Saudi Arabia and beyond.\u201d<\/p>\n Thierry Sabbagh, Divisional Vice President, President of Middle East, KSA and CIS \u2013 Nissan, Infiniti:<\/strong><\/p>\n \u201cThis partnership is a testament to Nissan\u2019s deep-rooted commitment to electrification and innovation. As an automotive leader in the region, we recognize the critical role we play in driving the adoption of EVs. This collaboration with Petromin strengthens our ability to develop real-world solutions that bridge motorsport innovation with everyday driving experiences.\u201d<\/p>\n Nissan\u2019s presence in the Middle East dates back to 1956 – when the first Nissan Patrol was imported to Kuwait. This commitment to the region was reinforced in 1994, when Nissan was the first Japanese carmaker to establish a regional headquarters in the Middle East, in Dubai. Since then, our products have become part of the cultural fabric of society and cater to a wide range of customer needs, with our presence expanding to include a dedicated regional office in Saudi Arabia as we recognize the importance of this market.<\/p>\n","protected":false},"excerpt":{"rendered":" \u00a0Following the announcement of a four-year global partnership in October 2024, Nissan Formula E Team and Petromin Corporation celebrated the signing ceremony today in Jeddah \u2013 coinciding with the first ever E-Prix to take place in the vibrant City. This collaboration marks a significant step towards electrification in the region, as both organizations work …<\/p>\n","protected":false},"author":2,"featured_media":109177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-109176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n\n